Keeping formula marketing out of hospitals: A campaign for women

By: Elizabeth Ben-Ishai

Picture of baby

Last week’s launch of Public Citizen’s campaign to stop infant formula marketing in healthcare facilities got lots of people talking – and acting. In less than a week, more than 13,000 people signed their names to a petition calling on the three major formula companies to stop using healthcare facilities to market their products. Dozens of newsoutlets and blogs covered the campaign’s launch, which also included sending letters, co-signed by more than 100 other organizations, to more than 2,600 hospitals across the country. The organizations are calling on hospitals to stop allowing formula companies to co-opt their facilities for profit-making purposes that undermine the advice of all major healthcare provider organizations: Breastfeeding is best for babies and mothers’ health.

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